I was speaking to someone people recently about their business website and online marketing in Kenya,Tanzania and some parts in Africa. They felt that because they didn’t sell online and people could find them when searching on their business name, they didn’t need to do any online marketing.
I was disappointed to find out that this is a fairly common misconception of business owners and...Read More
Ensure that your Twitter account, including your Tweets are helping your business rank in the search engines. I don’t mean that your Twitter account should out rank your website, just be found when people are searching for you.
1. Make your Twitter handles spam-free
Google’s algorithms are always on the lookout for spammers and disreputable sites. When Google sees Twitter handles that include...Read More
Instagram is the hot new thing but it’s already been around long enough for marketers to know what works.
According to PEW Research Center, the majority of Americans (55 percent to be exact) use Instagram to some degree. Given the platform’s rapid growth, more and more people will begin using the platform in the months and years ahead.
There are six things marketers must do to be...Read More
We’re much more likely to depend on the wisdom of our peers when it comes to making decisions. Should you invest in a new coat before heading to the snow? Generally, a small chat with your friends over the social media platform of your choice will sort that out.
What if your business was able to use this desire for peer interaction and recommendation to further its reach? What if you had the...Read More
We don’t make the rules of online marketing and that’s probably a good thing. Sometimes it can be strange, or frustrating to try and work to the ever-changing rules of the folks who do, but it’s no less important that we keep an eye on how to best be found by our searching customers.
Since a massive market share of online searches are conducted through Google, it’s well worth looking at this...Read More
Advertisers pay for advertising to accomplish a wide array of goals. Ad objectives generally boil down to long-term branding communication or short-term direct response advertising. Branding is about building and maintaining a reputation for your company that distinguishes it in the marketplace. Sales promos are short-term inducements to drive revenue or cash flow. Based on your...Read More
Some marketers in Kenya and Tanzania so to say Africa view Social Media Marketing as the gateway to reach your target audience. After all, the statistics don’t lie.
According to Social Media Examiner survey, close to 97% of marketers have taken to Social Media Marketing. Likewise, a survey by Hub spot found that in 2014, 92% of markets found that social media was a big boost to their...Read More