6 Simple Twitter Marketing Strategies in Kenya
Ensure that your Twitter account, including your Tweets are helping your business rank in the search engines. I don’t mean that your Twitter account should out rank your website, just be found when people are searching for you.
1. Make your Twitter handles spam-free
Google’s algorithms are always on the lookout for spammers and disreputable sites. When Google sees Twitter handles that include sets of numbers (e.g., @name546789) it often disregards them since there is no way to differentiate between who is real and who isn’t.
It’s therefore a good idea to choose first your company name, and if that’s taken then a unique and professional username.
If you want to change your handle name, that’s easy to do, and you can do it at any time with any name that’s available. To make the edit, just go to “settings” and look for the field that allows you to change your username.
2. Include Keywords in your Twitter bio
When it comes to your bio, Twitter is most generous. It gives you an additional 20 characters. That’s right, 160 characters worth of information can be used in your bio.
But that’s still not a lot and it has to be readable. So don’t riddle this ‘about’ section with industry keywords. Think about one that’s key to your business and will help you improve search visibility. Then write your bio in a way that is attention grabbing, because if someone finds you through your Twitter bio, you want to make the right impression.
3. Build a following
You want to build a following, and increasing your numbers is good. But even better from a search perspective is gaining quality followers.
The algorithms for both Google and Bing check the authority of every user tweeting content. “We do compute and use author quality,” said a Google representative. “We don’t know who anyone is in real life :-)”
4. Create a special subset of keywords
The fact that Twitter is all about 140 characters can prove a bit problematic for lengthy keywords and keyword phrases. For that reason, think about picking a smaller subset of keywords specifically for Twitter. To boost your ranking, use these phrases throughout the day in your tweets.
5. Keep Tweet lengths in the Retweet safe zone
So you think Twitter is all about 140 characters? Well, actually, in the world of re-tweets, you should be thinking about tweets that are 120 characters.
The reason for this is that when someone shares your tweet via “rt @username”, they eat up about 20 characters, and if your SEO-friendly keywords are at the end of your tweet, they might get lost in the re-tweet.
6. Create your own inbound links
Remember in Step 3 we wrote about gaining quality followers? Well, the only way you can get them is by making sure your content is remarkable. A bland tweet will not gain you much traction.
Google and Bing have said they register the value of Twitter authority figures and correlate it with the value of the link posted. What this means is that if your tweet is retweeted by someone who has a large following, the search engines will give your retweeted link its proper value of importance– the Twitter equivalent of an inbound link. So if you want to boost your optimization efforts, post something that appeals to influence rs.
There are 6 things you should consider when optimizing your Twitter account for search:
- Make your Twitter handles spam-free
- Include Keywords in your Twitter bio
- Build a following
- Create a special subset of keywords
- Keep Tweet lengths in the Retweet safe zone
- Create your own inbound links
Everything you do online needs to build or extend your online search presence so that when someone searches for your business they find not only your website, but all the other things you are doing online.
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This Content was reposted by Sambazah Digital Marketing and Online Advertising agency in Kenya and Tanzania
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