How to Improve Search Engine Optimisation in Kenya and Tanzania | Sambazah World
We’re much more likely to depend on the wisdom of our peers when it comes to making decisions. Should you invest in a new coat before heading to the snow? Generally, a small chat with your friends over the social media platform of your choice will sort that out.
What if your business was able to use this desire for peer interaction and recommendation to further its reach? What if you had the ability to appear and appeal to a wider group of fans on social media, with the added bonus of the weighting of a trusted friend? It’s the kind of search engine optimisation that we dream of. Sound good?
The Advent Of Social Search in Kenya
Social search is just that. It’s a newer tool of Google’s, and searches across an individual’s social networks for relevant results that their contacts and friends had posted, when a searcher enters a term. The goal here is to provide relevant results that stem from mutual interests, and it can pay off in the form of highly qualified leads.
For example, you have one friend who you’ve met through a mountain biking club, and you’re connected with them over Facebook. If there’s a point later in time when you’re researching bike parts, a social search will yield relevant articles that your friend had shared a couple of weeks ago.
It’s a simple and clever way of providing answers to people with known and established interests in specific things, and because the answers have already been recommended by a peer, they’re much more likely to gather attention. It’s Search Engine Optimization SEO , but not as we know it.
A Strategy For Everything in Kenya
Now, while Social Search won’t immediately grant all of the leads you’ll ever need forever, it’s a potential avenue for lead generation and that means that it need to be considered and have a relevant strategy planned out.
So, what does your social media strategy look like? Is it designed to win leads? Engage readers? Encourage conversion? Social media often has to be planned to be larger than life, or at least, human enough to engage and entertain those who engage with the platform. Social media is the place for connection and entertainment, and needs to be engaging in order to gather interest. If you haven’t designed a lead-generating strategy for your social media platforms yet, I’d thoroughly recommend checking out one of our many articles on the subject, or better yet, work to understanding your audience and then write content that will be appealing to them.
Understanding Your Audience in Kenya
Working with your prospects happens in the best way when you already understand what they want, need, and are likely to ask questions about. Develop for your business buyer personas – fictional representations of your ideal customers – and you’ll be able to write content that real people will find highly relevant and highly engaging because it’s been highly targeted.
With the addition of social search, the opportunities for your business to connect with more leads has increased, but the possibility of using social search well only comes into play when you have a strategy in place for your presence on social media in Kenya today.
Where social search differs from the standard social media presence is in the extra weight that peer approval supplies to the searcher. It’s an added opportunity, and can bring in more and better qualified leads than just a presence will be capable of.
Social Search gives the advantage of peer approval to the searching prospect, and extends the reach of your business on a social media platform beyond just your fans or friends or contacts. It’s a great opportunity to connect with potential customers, and is a form of search engine optimization that’s intuitive and organic, and well worth taking advantage of for your business.
In order to use social search to its fullest extent, make sure that your presence on your social media platforms is geared to and appeals to your buyer personas. Delivering targeted marketing to an audience that is already interested or has pre-existing connections to you is a pretty solid step towards converting high quality leads.
Sambazah Digital marketing and online advertising agency can help you manage your social medias for daily conversions of your visitors to loyal brand customers in Arusha Tanzania and Nairobi Kenya as we are the best marketing and online advertising agency in Kenya and Tanzania.
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